be
.
you can't please
all
of the people. so stop trying to.
most modern brands are on a race to the
bottom
... they all do the same thing as each other.
they think it's about
storytelling.
... they all do the same thing as each other.
it isn't
.
it's about
co-authoring
your customer's stories.
they confuse popularity for
,
spending lots of money on their
:
1. invisible brand identity
2. generic tone of voice
3. forgettable CX
4. antiquated technology
we do the
opposite.
don’t worry, we’ve done this before
:
free!
brand experience foundation
the PSi
:
Howie
co-founder
brand & cx
“The quality of the outcome is of equal importance to the experience creating the outcome”
JP
co-founder
digital brand & ai
“We place people at the centre of everything we do.”
Lavanya
principal
brand strategy & service design
“Beloved brands are those that listen to people's needs, are aligned with their purpose and consistently create experiences that delight.”
Simon
principal
brand messaging & service design
"Ever noticed how most popular brands also happen to offer the best CX? That’s not a coincidence."
